The bright colors, deck and tennis soles, and racing stripes suggest chilled-out summer pursuits, but they can just as easily go to a skate park. It’s all part of Babenzien’s plan to make Aprix footwear the symbol of a new kind of luxury, the kind focused on doing cool stuff, rather than simply having more stuff. Here, Babenzien explains why he’s keeping the shoes separate from Noah and what new models to expect next season. GQ Style: Aprix has obviously been a long time in the making. How has the brand and your thinking changed since 2008? Brendon Babenzien: It’s interesting. When we were developing our first style, the 001, the canvas and suede combo, we were developing it literally because at the time canvas footwear was dead. Nobody was really doing it. Converse and Vans, they did what they did, but they weren’t really what they are today, in terms of how much product they offered and that type of stuff.
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